Mavens Must-Haves:
Entrepreneur Books, Apps and Links

Here we’ve listed some of our favorite books, articles, apps and useful links to inspire, inform and help make your work and life more productive and fulfilled.

Reading List

Entrepreneurship & Business

Scaling Up, Verne Harnish
Street Smarts: An All-Purpose Toolkit for Entrepreneurs, Norm Brodsky
Traction: Get A Grip On Your BusinessGino Wickman
Finish Big, Bo Burlingham
Good to Great, Jim Collins
The One Thing, Gary Keller
TED Talks Guide to Public Speaking, Chris Anderson

Innovative Thinking

The Tipping Point, Malcolm Gladwell
Thinking Fast & Slow, Daniel Kahneman
The Power of Habit, Charles Duhigg
GritAngela Duckworth
Smarter, Faster, Better, Charles Duhigg
Mindset, Carol Dweck
Zero to One, Peter Thiel

Branding & Design

The Brand Flip, Marty Neumeier
Meta-Luxury, Rebecca Robins & Manfredi Ricca
Big Magic, Elizabeth Gilbert
46 Rules of Genius, Marty Neumeier
Fascinate: How To Make Your Brand Impossible to Resist, Sally Hogshead

Living Well

Flourish, Martin E. P. Seligman
Sleep Revolution
, Arianna Huffington
I Know How She Does It, Laura Vanderkam
Thrive, Arianna Huffington


Business check availability of domain names & usernames legal documents to create your LLC or Corporation
Proposable: online proposal software
Adobe Sign: e-signature solution
Yelp: set up a page for your business

Branding & Design

Creative Market: stock templates & photography
iStockphoto: stock photography & vector art
Pinterest: gather visual inspiration & create brand boards
Behance: find design inspiration & showcase your work web & desktop font library
Font Squirrel: free fonts

Web, SEO & Social Media

Yoast: SEO plug-in for WordPress
Google Analytics
Iconosquare: analytics for Instagram
Zerolag: web hosting
Outbrain: content promotion
Hootsuite: schedule posts on multiple platforms at once
Buffer: schedule posts on multiple platforms at once create links for tracking
AdRoll: retargeting platform
Wufoo: online form & survey builder
Mailchimp: email marketing & newsletters

Organization & Productivity

Evernote: synced & shareable note-taking
Dropbox: file sharing & storage
Google Apps (Mail, Drive, Calendar)
Basecamp: project management
Slack: team communication
Zoom: online video & phone conferencing

Articles & Talks

entrepreneurship & leadership

“Start With The Why” Simon Sinek
“How to Manage for Collective Creativity” Linda Hill

Our Phone Apps

organization & productivity

Slack: team messaging
Zoom: online video & phone conferencing
Evernote: syncable, shareable, searchable notetaking
Interact: organize your contacts

working & living well

Oprah & Deepak Meditations: streaming 21-day meditations
Calm: guided meditations
Spotify: create & share free playlists
TED Talks Business podcast
EntreLeadership podcast


Dropbox: file sharing & storage
Google Drive: file sharing & storage
Quik: mobile video editor
VSCOcam: photo editor
Snapseed: Google’s photo editor
Retype: typography photo creator

social media


just handy to have

Venmo: no-fee make & share payments
Cash: digital wallet for personal & business
Task Rabbit: on-demand help & errand runners
Waze: real-time traffic navigation
Parking Panda
: reserve parking
: personal on-demand transportation
: gas delivered wherever you are

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