let’s start with the why.

There’s a reason why you always hear women say, “How does she do it all?!” Well, that’s because women want it all.

The “all” is different for everyone, but from what we know, it includes happiness and success in work, play, family, love, life. Self-improvement. Making connections and making an impact.

So, how do we get there? Together. We’ll explore both the inner and outer journeys of the entrepreneurial woman. We’ll encourage and empower each other with expert tips, inspirational interviews, app reviews, productivity hacks, business how-to’s, roundtable discussions, reading list recommendations, workshops and events — the tools to help you to create a work/life fulfilled.

Join us on this adventure. Let’s have some fun. Otherwise, isn’t the “all” worth nothing without the passion, the purpose, the joy?


Kalika Nacion Yap

co-founder, co-anchor, maven, mom, ceo, serial entrepreneur

Kalika Yap is a thriving serial (concurrent) entrepreneur whose businesses include award-winning brand agency Citrus Studios, Luxe Link, the Waxing Co.,  the Tangerine Co. & the Lemonade Stand. Her companies have been featured in publications such as Entrepreneur, The Huffington Post, The Today Show and MSNBC.

A native of Honolulu, Hawaii, Kalika started out working as a journalist for CNBC and Bloomberg after graduating from NYU, before making the move to the West Coast — the first step on her continuous entrepreneurial journey.

But Kalika defines success not just by her businesses’ bottom line. Her time at the J Paul Getty Trust infused in her the importance of giving back. She integrates the value-based culture of philanthropy within all her business units and has been an active member of key entrepreneur groups such as Entrepreneur’s Organization and the National Association of Women Business Owners. She has been honored by the Anti-Defamation League as well as Farmers Insurance, HOPE (Hispanas Organized for Political Equality), and the California Latino Legislative Caucus.

As devoted as she is to her businesses, Kalika’s husband Rodney Yap and their two daughters Malia and Kailani are her greatest treasure and she loves spending her off time with them in their home in Santa Monica.

Erika Brechtel

co-founder, co-anchor, maven, mom, creative director, lifestyle editor

For the past 14 years, Erika Brechtel has developed unique brand identities for international clients through digital and print design, and photography art direction and styling. Featured in SELF Magazine, The Huffington Post, Refinery 29, The Everygirl, Glitter Guide, Adore Home, The OC Register, and OC Family, Erika also leads an editorial team to provide highly-curated and original lifestyle content on ‘The E List’ at erikabrechtel.com.

Erika originally hails from the North Shore, Oahu, Hawaii, and received a magna cum laude degree at UCLA while playing collegiate women’s soccer. Through years lived in Santa Monica, New York City, the Bay Area, and now Orange County, California, giving back to her community has been a fundamental part of her life, volunteering for organizations such as the UCLA Watts Tutorial Program, L.A. Works, NYC’s Lower East Side Girls Club, Project SOAR in Marrakech, and recently on the Board of Directors of the Junior League of Orange County, California (JLOCC).

Erika maintains her well-being through quality time with friends and family, being mom to an energetic and inquisitive 7 year-old girl, cooking, reading, art, travel, and lots of meditation, yoga and spin.

We connecting with, inspiring,
& being inspired by fellow female founders.

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